More Advertisers Drop Rush

Rush Limbaugh

Despite having apologized on Saturday for calling a Georgetown University student a “slut” and “prostitute” for advocating in favor of birth control before Congress, several more advertisers have dropped their sponsorship of Rush Limbaugh’s conservative radio show.

The negative media barrage surrounding Limbaugh’s comments prompted three advertisers – mattress retailers Select Comfort and Sleep Train, Quicken Loans, and Citrix computer systems – to stop buying ad-time on the program.  Now, two advertisers who on Friday said they were considering their advertising options, ProFlowers and computer software company Carbonite, have now dropped their sponsorship, reports the New York Times.

LegalZoom logo

A seventh company, LegalZoom, told the Times that they were dropping the show “effective immediately” when asked by the Times. The paper noted that a LegalZoom executive accidentally added one of its reporters to an e-mail to her colleagues that read, “We may need to prepare additional Q.& A.’s if this situation does not settle down soon.”

Other sponsors, such as identity protection company LifeLock, remain committed to the program while issuing statements distancing themselves from the controversy.

“We want to reassure you that the comments of Mr. Limbaugh in no way reflect the opinions of LifeLock and that we remain focused on relentlessly protecting the identities of consumers,” a response from the company read.

Emboldened by Limbaugh’s sudden apology, Democrats and progressives took to the airwaves on Sunday to continue pressure on Limbaugh.

Debbie Wasserman-Schultz

“I know he apologized, but forgive me, I doubt his sincerity, given that he lost at least six advertisers.” Florida Congresswoman and DNC Chair, Debbie Wasserman Schultz, said on NBC’s Meet the Press on Sunday.

Eric Boehlert of the liberal media monitoring group Media Matters for America said Limbaugh’s comments were “so egregious, naturally advertisers will have doubts about being associated with Limbaugh’s brand of hate.” He also predicted that the apology would not “stop the pressure that’s being applied to his advertisers.”

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